{"product_id":"amika-bust-your-brass-cool-blonde-shampoo","title":"Amika Bust Your Brass Cool Blonde Shampoo","description":"\u003ch3\u003eAmika Bust Your Brass shampoo: ultra-violet pigments to cool brassy blonde, silver and gray hair\u003c\/h3\u003e\n\u003cp\u003eThis toning shampoo is for blondes, silvers and grays, hair types 1 to 4c, who want to cool warm tones. It cleanses and tones brassy hues and works to strengthen strands, and it is made to be followed by \u003ca href=\"\/en-gb\/products\/amika-bust-your-brass-cool-blonde-strength-repair-conditioner-9-2-oz\"\u003ethe Bust Your Brass conditioner\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIt is color safe and keratin safe. The formula is vegan certified and cruelty free.\u003c\/p\u003e\n\u003ch4\u003eWhat the brand says it does\u003c\/h4\u003e\n\u003cp\u003eFor the shampoo and conditioner used together as a system, its product page reports:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e55% less breakage, with continuous use\u003c\/li\u003e\n\u003cli\u003eTested as safe for color-treated hair\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eOn the ingredients behind it:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eUltra-violet pigments:\u003c\/strong\u003e counteract yellow and brassy tones, to bring out shades of blonde, silver and gray.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFortifying technology:\u003c\/strong\u003e helps target and strengthen hair prone to breakage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePlant butters:\u003c\/strong\u003e mango butter, borage oil and shea butter.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVegan proteins:\u003c\/strong\u003e quinoa protein among them, to help reinforce damaged hair and improve shine.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eHydro Rush, Soulfood and other lines sit on \u003ca href=\"\/en-gb\/collections\/amika\"\u003ethe wider Amika shelf, Kure and Normcore included\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eProduct specification\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; border-left: 3px solid #fa0165; font-size: 15px; line-height: 1.5; margin: 16px 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; width: 46%; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003e9.2 oz (275 ml); 33.8 oz (1 l)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eToning shampoo with ultra-violet pigments\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eNamed ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eUltra-violet pigments; mango butter, borage oil and shea butter; quinoa protein\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eHair type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eBlonde, silver and gray hair, types 1 to 4c, with warm or brassy tones\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eWhen to use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eOn wet hair, then rinse; every other wash for most blondes, per the brand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSilicones\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eYes: Bis-PCA Dimethicone, PEG-12 Dimethicone and Disodium PEG-12 Dimethicone Sulfosuccinate are on the ingredient list\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eFree from\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eLabelled sulfate free and paraben free; no mineral oil\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600;\"\u003e\u003cstrong\u003eTreated hair\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a;\"\u003eColor safe; keratin safe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eHow to use it\u003c\/h4\u003e\n\u003cp\u003eMassage through wet hair, then rinse, and follow with the Bust Your Brass conditioner. Avoid contact with eyes.\u003c\/p\u003e\n\u003cp\u003eHow often depends on your blonde. For natural blondes in summer, platinum, highlights, balayage and color-treated hair, use it every other wash; platinum hair showing brassiness can use it every wash until the tone you want returns. Gray hair can use it every wash, or alternate washes with The Kure line, such as \u003ca href=\"\/en-gb\/products\/amika-the-kure-bond-repair-shampoo\"\u003ethe Kure strength repair wash\u003c\/a\u003e.\u003c\/p\u003e\n\u003cp\u003eIf your hair turns too cool or nears violet, cut back for a week or two. If brassiness creeps back, add one use per week.\u003c\/p\u003e\n\u003ch4\u003eBefore you buy\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eIs this the Cool Blonde Repair Shampoo?\u003c\/strong\u003e Yes. It is now called Bust Your Brass Cool Blonde Strength Repair Shampoo, and its old product address on the brand site opens the renamed page.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eIs this a purple shampoo?\u003c\/strong\u003e It is a toning shampoo with ultra-violet pigments, the type usually sold as purple shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes it contain silicones or sulfates?\u003c\/strong\u003e It contains silicones: Bis-PCA Dimethicone, PEG-12 Dimethicone and Disodium PEG-12 Dimethicone Sulfosuccinate. It is labelled sulfate free; its first cleanser is sodium C14-16 olefin sulfonate, a sulfonate rather than a sulfate. Fragrance is on the list too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan the ingredient list change?\u003c\/strong\u003e It can. To confirm the formula suits you, check the list printed on your bottle.\u003c\/p\u003e","brand":"Nava Beauty","offers":[{"title":"9.2 Oz","offer_id":51368253685985,"sku":"840117807051","price":23.0,"currency_code":"GBP","in_stock":true},{"title":"33.8 OZ","offer_id":51368253718753,"sku":"840117807044","price":59.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/6068\/2908\/files\/Amikabustyourbrasscoolblondestrengthrepairshampoo9.2Oz.jpg?v=1794198447","url":"https:\/\/futurebrandsgroup.com\/en-gb\/products\/amika-bust-your-brass-cool-blonde-shampoo","provider":"FutureBrandsGroup","version":"1.0","type":"link"}