{"product_id":"neova-advanced-ha-hyaluronic-acid-serum-1-oz","title":"Neova Advanced HA Hyaluronic Acid Serum 1 Oz","description":"\u003cp\u003eA hyaluronic acid serum that carries three DNA repair enzymes alongside the hydration. Neova's own name for it is a self-correcting hyaluronic acid serum with DNA repair enzymes, and that is the accurate description of what is in the bottle.\u003c\/p\u003e\n\u003ch3\u003eWhat is Neova Advanced HA?\u003c\/h3\u003e\n\u003cp\u003eNeova calls it \"a high-performance hyaluronic acid serum designed to deliver multi-level hydration\". The hyaluronic acid is low molecular weight, which Neova says lets it penetrate more effectively. Neova contrasts it with hyaluronic acid serums that sit on the surface. It is written for all skin types, even the most sensitive, and Neova points it at skin that is dry, dull or environmentally stressed.\u003c\/p\u003e\n\u003ch3\u003eWhat is actually in it\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eLow molecular weight hyaluronic acid\u003c\/strong\u003e, which Neova describes as a humectant that binds to collagen and water to give skin its bounce. \u003cstrong\u003eThree ceramides\u003c\/strong\u003e, listed as Ceramide NP, Ceramide AP and Ceramide EOP, which Neova describes as lipids that support the skin's barrier function, maintain moisture balance, and protect against irritating environmental aggressors. \u003cstrong\u003eThree DNA repair enzymes\u003c\/strong\u003e: OGG-1 from Arabidopsis Thaliana Extract, UV-endonuclease from Micrococcus Lysate, and Photolyase from Plankton Extract, the same three that run through \u003ca href=\"\/en-gb\/products\/neova-dna-total-repair-30-ml\"\u003eDNA Total Repair\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch3\u003eApply it to damp skin, not dry\u003c\/h3\u003e\n\u003cp\u003eNeova's instruction is two to three pumps on clean, \u003cstrong\u003edamp\u003c\/strong\u003e skin, morning and evening, either on its own or blended into a moisturizer. The damp part is the instruction most often skipped, and it matters more here than on most serums: a humectant works by holding water, so it wants water to hold.\u003c\/p\u003e\n\u003ch3\u003eAdvanced HA specifications\u003c\/h3\u003e\n\u003ctable style=\"width:100%;border-collapse:collapse;border-left:3px solid #fa0165;font-size:15px;line-height:1.5;margin:16px 0;\"\u003e\n\u003ctr style=\"background:#ffebf3;\"\u003e\n\u003ctd style=\"padding:10px 14px;width:38%;color:#ad0146;font-weight:600;border-bottom:1px solid #ffd6e6;\"\u003eProduct type\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;color:#1a1a1a;border-bottom:1px solid #ffd6e6;\"\u003eHydrating serum with DNA repair enzymes\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;color:#ad0146;font-weight:600;border-bottom:1px solid #ffd6e6;\"\u003eTexture\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;color:#1a1a1a;border-bottom:1px solid #ffd6e6;\"\u003eNeova: liquid gel\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#ffebf3;\"\u003e\n\u003ctd style=\"padding:10px 14px;color:#ad0146;font-weight:600;border-bottom:1px solid #ffd6e6;\"\u003eHow to apply\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;color:#1a1a1a;border-bottom:1px solid #ffd6e6;\"\u003eTwo to three pumps on clean, \u003cstrong\u003edamp\u003c\/strong\u003e skin\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;color:#ad0146;font-weight:600;border-bottom:1px solid #ffd6e6;\"\u003eHow often\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;color:#1a1a1a;border-bottom:1px solid #ffd6e6;\"\u003eMorning and evening\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#ffebf3;\"\u003e\n\u003ctd style=\"padding:10px 14px;color:#ad0146;font-weight:600;border-bottom:1px solid #ffd6e6;\"\u003eSkin types\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;color:#1a1a1a;border-bottom:1px solid #ffd6e6;\"\u003eAll, even the most sensitive, in Neova's words\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding:10px 14px;color:#ad0146;font-weight:600;border-bottom:1px solid #ffd6e6;\"\u003eWorth knowing\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;color:#1a1a1a;border-bottom:1px solid #ffd6e6;\"\u003eContains alcohol and witch hazel water. Skip it if either is a problem for you\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background:#ffebf3;\"\u003e\n\u003ctd style=\"padding:10px 14px;color:#ad0146;font-weight:600;\"\u003eSize\u003c\/td\u003e\n\u003ctd style=\"padding:10px 14px;color:#1a1a1a;\"\u003eNeova writes it as 1.0 fl. oz. (30 ml)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/table\u003e\n\u003ch3\u003eWhere it fits in a routine\u003c\/h3\u003e\n\u003cp\u003eAfter cleansing, on skin still damp, before anything heavier. It layers under a moisturizer or blends into one. If the concern is sun damage rather than dryness, \u003ca href=\"\/en-gb\/products\/neova-power-defense-10-fl-oz\"\u003ePower Defense\u003c\/a\u003e is the antioxidant serum in the same range. The rest of the line is on our \u003ca href=\"\/en-gb\/collections\/neova\"\u003eNeova skincare\u003c\/a\u003e page.\u003c\/p\u003e","brand":"Nava Beauty","offers":[{"title":"1 Oz","offer_id":50528457720033,"sku":"819784021435","price":70.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/6068\/2908\/files\/Neova_Advanced_HA_1_Oz.webp?v=1790221800","url":"https:\/\/futurebrandsgroup.com\/en-gb\/products\/neova-advanced-ha-hyaluronic-acid-serum-1-oz","provider":"FutureBrandsGroup","version":"1.0","type":"link"}