{"product_id":"amika-forget-frizz-anti-frizz-shampoo","title":"Amika Forget Frizz Anti-Frizz Shampoo","description":"\u003ch3\u003eAmika Forget Frizz shampoo for medium to thick, wavy and coily hair that frizzes\u003c\/h3\u003e\n\u003cp\u003eThis smoothing shampoo is for medium-to-thick, coarse, wavy and coily hair, types 2a to 4c, prone to frizz. The brand positions it as the first step in a frizz-fighting routine.\u003c\/p\u003e\n\u003cp\u003eIt is vegan and color safe. The bottle is made with 90% post-consumer recyclables.\u003c\/p\u003e\n\u003ch4\u003eWhat the brand says it does\u003c\/h4\u003e\n\u003cp\u003eIts product page reports that it:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003eHelps reduce frizz by up to 74% for 72 hours\u003c\/li\u003e\n\u003cli\u003eLocks in moisture and locks out frizz for 72 hours, sealing in long-lasting smooth\u003c\/li\u003e\n\u003cli\u003eGives all-day frizz control and lightweight hydration\u003c\/li\u003e\n\u003cli\u003eKeeps hair frizz free, no matter the weather, with an extended humidity shield\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eA footnote ties these results to testing for up to 72 hours. The page gives no participant count.\u003c\/p\u003e\n\u003cp\u003eOn the ingredients behind it:\u003c\/p\u003e\n\u003col\u003e\n\u003cli\u003e\n\u003cstrong\u003eExtended humidity shield:\u003c\/strong\u003e heat-activated smoothing molecules and extended-release capsules help create a silky shield on the hair to block out humidity.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater lily extract:\u003c\/strong\u003e helps tame frizz and improve manageability.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe leaf juice:\u003c\/strong\u003e helps add shine and lets hair retain its natural moisture.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea buckthorn:\u003c\/strong\u003e rich in fatty acids, antioxidants, vitamins and lipids, it helps nourish the cuticle and seal in hydration.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003cp\u003eVelveteen Dream, Big Hit and The Kure sit with it on \u003ca href=\"\/collections\/amika\"\u003eNava's Amika aisle, shampoos through styling sprays\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eProduct specification\u003c\/h4\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; border-left: 3px solid #fa0165; font-size: 15px; line-height: 1.5; margin: 16px 0;\"\u003e\n\u003ctbody\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; width: 46%; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSize\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003e9.2 oz (275 ml) or 33.8 oz (1 l)\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eForm\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eSmoothing anti-frizz shampoo\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eHair type\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eMedium-to-thick, coarse, wavy and coily hair, types 2a to 4c, prone to frizz\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eBrand-stated result\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eHelps reduce frizz by up to 74% for 72 hours\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eNamed ingredients\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eExtended humidity shield; water lily extract; aloe leaf juice; sea buckthorn\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eHow to use\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003eMassage through wet hair, then rinse\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr style=\"background: #ffebf3;\"\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600; border-bottom: 1px solid #ffd6e6;\"\u003e\u003cstrong\u003eSilicones and acids\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a; border-bottom: 1px solid #ffd6e6;\"\u003ePhenyl trimethicone, glycolic acid and lactic acid are on the ingredient list\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 10px 14px; color: #ad0146; font-weight: 600;\"\u003e\u003cstrong\u003eFree from\u003c\/strong\u003e\u003c\/td\u003e\n\u003ctd style=\"padding: 10px 14px; color: #1a1a1a;\"\u003eLabelled sulfate, paraben, phthalate and mineral oil free; vegan; color safe\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch4\u003eHow to use it\u003c\/h4\u003e\n\u003cp\u003eMassage through wet hair, then rinse. Avoid contact with eyes.\u003c\/p\u003e\n\u003cp\u003eFollow with \u003ca href=\"\/products\/amika-forget-frizz-anti-frizz-conditioner\"\u003ethe matching Forget Frizz conditioner\u003c\/a\u003e, first on its product page's works-well-with list.\u003c\/p\u003e\n\u003cp\u003eThe same list adds Frizz-Me-Not, The Shield and \u003ca href=\"\/products\/amika-smooth-over-frizz-fighting-treatment-mask-6-7-oz\"\u003ethe Smooth Over 60-second treatment\u003c\/a\u003e.\u003c\/p\u003e\n\u003ch4\u003eBefore you buy\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eIs it for fine or straight hair?\u003c\/strong\u003e The brand names medium-to-thick, coarse, wavy and coily hair, types 2a to 4c. It makes no claim for straight hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat else is in the formula?\u003c\/strong\u003e After water, the first ingredients are sodium cocoyl isethionate and cocamidopropyl betaine. Glycolic acid, lactic acid, coconut oil, phenyl trimethicone and fragrance are on the list too.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan the ingredient list change?\u003c\/strong\u003e It can. To confirm the formula suits you, check the list printed on your bottle.\u003c\/p\u003e","brand":"Nava Beauty","offers":[{"title":"9.2 Oz","offer_id":51368255324385,"sku":"840117814073","price":28.0,"currency_code":"USD","in_stock":true},{"title":"33.8 Oz","offer_id":51368255357153,"sku":"840117814080","price":75.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0462\/6068\/2908\/files\/AmikaForgetFrizzAnti-FrizzShampoo9.2Oz.jpg?v=1794198453","url":"https:\/\/futurebrandsgroup.com\/products\/amika-forget-frizz-anti-frizz-shampoo","provider":"FutureBrandsGroup","version":"1.0","type":"link"}