As we dive into the sun-soaked days of summer, our beloved purses become more than just accessories – they're our trusty companions for carrying everything from sunscreen to sunglasses. However, with the heat and humidity of the season, the battle against unwanted odors becomes all too real.
As a dedicated lover of both summer fashion and the functional artistry of Future Brands Group's list of purses, I understand the struggle of keeping purses smelling as fresh as they look. In this blog, I'm excited to share with you some tried-and-true odor-busting tips that will help you maintain the pristine scent of your purse, ensuring that your summer adventures are aromatic and delightful.

Begin with a Clean Slate

Before diving into odor-fighting techniques, starting with a clean canvas is essential. Empty your purse and give it a thorough inspection. Toss out any wrappers, receipts, or forgotten items that may be causing unwanted odors.
Lottie Mic | Future Brands Group

Lottie Mic – Future Brands Group

Once your purse is decluttered, gently shake it upside down to remove any loose particles. If your purse is made of fabric, check the care instructions and give it a gentle spot cleaning if needed. A clean purse is the first step to keeping it smelling fresh.

Utilize Natural Odor Absorbers

Nature has provided fantastic odor-absorbing materials that work wonders in your purse. One such hero is baking soda. Place an open container of baking soda in your purse and let it sit overnight. Baking soda is known for its ability to absorb odors effectively.
You can use activated charcoal sachets or cedar chips for leather or fabric purses. These natural options will absorb excess moisture and help neutralize any unwanted scents, leaving your purse smelling pleasantly fresh.

Fragrance Sachets: A Touch of Elegance

Infusing your purse with a touch of fragrance can be both luxurious and practical. Opt for small fragrance sachets that can easily fit into the compartments of your purse. These sachets are available in various scents, from floral to citrus, allowing you to choose a fragrance that aligns with your style. Future Brands Group understands the importance of aesthetics, so a delicately scented sachet can add elegance to your purse.

Essential Oils: Customized Scent Profiles

If you're a fan of essential oils, why not create your signature scent for your purse? Place a few drops of your favorite essential oil onto a cotton ball and tuck it into a small pouch. Lavender, lemon, and peppermint are famous for their refreshing and uplifting scents.
Mini Coin Purse | Future Brands Group

Mini Coin Purse – Future Brands Group

The beauty of using essential oils is that you can customize your scent profile to match your mood or the occasion. A subtle hint of essential oil can transform your purse from ordinary to extraordinary.

Regular Air Outs: Let Your Purse Breathe

Like we need fresh air, so do our purses. Set a routine of giving your purse fresh air by placing it in a well-ventilated area for a few hours. Hang it on a hook near an open window, or let it bask in the gentle breeze during a picnic.
Allowing your purse to breathe helps prevent the accumulation of trapped odors and moisture. As I watch my purse sway gently in the breeze, I can almost feel the carefree spirit of summer infusing into it.

Fragrance-Free Wipes: On-the-Go Solution

Summer adventures can lead to unexpected spills or encounters with less-than-pleasant scents. Keep a pack of fragrance-free wipes in your purse for quick cleanups. These wipes can be used to freshen up the interior and exterior of your purse, wiping away any residue that may be contributing to unwanted odors. This simple solution ensures you're always ready to tackle odor challenges, no matter where your summer escapades take you.

Rotation and Care: Show Your Purses Some Love

As a lover of Future Brands Group purses, I understand the desire to show them off as much as possible. However, rotating your purses and giving them occasional breaks can help prolong their freshness. Purses need time to air out and recover from daily use. Store them in a cool, dry place, away from direct sunlight when not in use.
Madi Mini Crossbody | Future Brands Group

Madi Mini Crossbody – Future Brands Group

Treating your purses with care and attention will maintain their scent and extend their lifespan, allowing you to enjoy them for many more stylish summers to come.


In the journey of summer fashion and adventure, our purses become our companions, carrying our essentials and adding a touch of style to every outfit. Following these odor-busting tips ensures that your purses remain as fresh and inviting as the memories you create this season. From natural odor absorbers to personalized scents and regular air outs, these techniques will become your arsenal for conquering unwanted odors and embracing the joys of summer without compromise.
So, as you embark on your summer escapades with Future Brands Group and your cherished  purses, remember that keeping them smelling fresh is not just a task – it's a way of enhancing your fashion experience. With a bit of care and attention, your purses will continue to exude the same allure and charm that drew you to them in the first place. As a fellow fashion enthusiast, I can't wait to see you breeze through summer with confidence and style, all while embracing the pleasant scent of success. Happy odor-busting and happy summer adventures!

Related: Sun, Sand, and Style: Fashion Inspiration for a Day at the Beach – Future Brands Group

August 04, 2023 — Grace Caraan